Privacy Policy

RUPES USA, Inc. (“RUPES”) recognizes privacy and security as being a concern for most individuals accessing the Internet. Whether you're buying one of our quality products, or just browsing our site, we want to make you comfortable with our privacy practices and the security measures we take to protect your personal information. This statement discloses the privacy guidelines for U.S. RUPES consumer website(s). Information submitted solely in a business capacity is not covered by these guidelines. Please read our guidelines to understand the following:

By using our website, you consent to the collection and use of your information by RUPES as set forth in the policy currently in effect. If we decide to change our policy, such changes will be posted here on the website, so please check back periodically to ensure you have the most current policy.

What information is Collected?

When a visitor places an order with us, RUPES may collect personally identifiable information, including name, title, company, address, e-mail address, phone numbers, social security numbers, driver's license numbers, and date of birth. We do not require this information to obtain access to any part of our public site, but may require it if you wish to place an order.

In addition to ordering and registration, we may ask for and collect personal information from you when, for example you: register for a forum, a class, or email subscription or when you enter a sweepstakes or contest or participate in a promotion or marketing campaign sponsored by RUPES or one of its business partners; when you want to find out about service offered in your area; when you complete surveys or other questionnaires; or when you send an e-mail to RUPES.

We also may use JavaScripts to collect non-personally identifiable information and user names and to match such user names with other personal information. This information is used to measure number of visits, average time spent on a RUPES website, pages viewed, etc. We use this information to measure the use of our sites and to improve the content of our sites.

What about Cookies?

When you come into our site, our server may attach a small text file to your hard drive -- a “cookie.” Your unique cookie tells us that it is you whenever you enter our site, so we can recall where you have previously been on our site, and what, if anything, you have in your shopping cart. Cookies help us deliver a better website experience to our users.

Generally, we use cookies to:

(1) Remind us of who you are and to access your account information (stored on our computers) in order to deliver to you a better and more personalized experience.

(2) Determine the effectiveness of our e-commerce relationships. Users linking to the RUPES site from one of our e-commerce partner or affiliate sites are given a unique cookie. This cookie identifies from which site the user linked to us. This information is used to determine the effectiveness of our relationships and to administrate our affiliate program. This information may also be used to help target advertisements based on user interests and behavior.

(3) Assist RUPES in tracking the items in your shopping cart.

(4) Measure traffic patterns, and which areas of the RUPES site you have visited, and your visiting patterns. This information is collected by using JavaScript to generate a cookie, and is sometimes called "clickstream." We use this information to understand how our users navigate our site, and to determine common traffic patterns, including what site the user came from. We use this information to make site navigation and product recommendations, and to help redesign our site in order to make your experience on our site more efficient and enjoyable. We may also use this information to better personalize the content, banner ads, and promotions that you and other users will see. This helps RUPES deliver you the content you want in order for you to make better purchasing decisions. RUPES may uses third parties to track user clickstreams, if implemented.

You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, you will be unable to use those services or engage in activities that require the placement of cookies.

Who is collecting the information?

When you are on a RUPES site and are asked for personal information, you are sharing that information with RUPES USA, Inc., its subsidiaries and related companies. The RUPES website may also contain various links to third-party website's. These sites may provide additional information, goods, services and/or promotions. These sites are owned and operated independently of RUPES, and have their own separate privacy and data collection practices. Any information you provide to these website's will be governed under the terms of their privacy policy, if any. RUPES has no responsibility or liability whatsoever for the independent actions or policies of these independent sites, and is not responsible for the content or privacy practices of such sites.

How is my information used?

RUPES's primary goal in collecting personal information is to facilitate order processing and to enable us to contact you if a problem arises with your order. Providing such information when making a purchase is required. This information may also be used to provide you with a customized experience on our site.

The RUPES site may also contain optional surveys and questionnaires asking for information, as well as several opportunities for visitors to ask questions. We use the information you provide to help us design and build better products, to customize your shopping experience, and to provide advice and purchase recommendations. Taking part in any of these segments is always optional.

We also use the information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done with banner ads as well as promotional e-mails sent by RUPES, or by third parties under contract with RUPES. RUPES may also match user information with third party data to help us better understand our customers. This means RUPES may combine the personal information you provide us with information available from other sources, including offline sources, to market new products or services we think may be of interest to you.

Finally, RUPES does research on our users' demographics, interests, and behavior based on the information provided to us when making a purchase, during a promotion, from surveys and from the data that may be collected from JavaScripts. We do this to better understand and serve our users. This research is compiled and analyzed individually, and on an aggregated basis. RUPES may share this aggregated data with our business partners.

With whom does RUPES share my information?

Except as outlined in this policy or on our website, RUPES never provides your personal information to third parties (other than government organizations) without prior notice or your consent. RUPES shares the information you provide with RUPES subsidiaries and related companies. If you express an interest in a product or service, RUPES may share your personal information with your local RUPES dealer in order to meet your perceived needs.

RUPES may also share your personal information with third-party business partners so that they may provide services to RUPES that are consistent with the terms of this Privacy Policy and this website (e.g. database management, sending targeted e-mails, sales, and conducting sweepstakes and other promotions on behalf of RUPES). RUPES takes great pride in utilizing only reputable business partners. RUPES may also, on occasion, provide personally identifiable information to third-party businesses as part of a specific product, service, or promotion.

RUPES’s website may also utilize third party vendors to provide products and services directly to RUPES consumers. If you desire to purchase a product or service from such third party, your personal information will be collected by the third-party company, and it may be shared with RUPES.

RUPES may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating this site's Terms of Use or may be violating RUPES' or other's rights or causing injury to or interference with RUPES' or other's property. RUPES may also disclose or access personal information when we believe in good faith that the law requires it.

RUPES may also disclose aggregated user statistics in order to describe our website to prospective business partners, advertisers, and other third parties, and for other lawful purposes.

What choices do I have regarding collection, use and distribution of my information?

RUPES or its business partners may, from time to time, send you e-mail or direct mail regarding our products and services. If you do not want to receive such information, simply tell us when you give us your personal information, or follow the directions contained on it to remove your name from our mailing list.

On certain types of RUPES promotions, we will ask for your e-mail address in order to contact you in the event you have won a prize. When you participate in these types of promotions, you may receive promotion related e-mail. Occasionally these promotion related e-mail messages may include targeted advertisements. If you do not wish to receive such advertisements, you can choose not to participate in such promotions or contests.

If you ever have questions regarding an e-mail you receive from RUPES or one of our business partners, or want to be removed from a mailing list, please contact us at

What Security measures does RUPES use to protect my information from loss, misuse or alteration?

When you place an order or provide personal information, your transactions are encrypted for security. Encryption scrambles the information in your purchase, including your credit card number so this information can only be viewed by RUPES.

RUPES uses Secure Sockets Layer (SSL) encryption technology, the highest level of security on the Internet. The SSL protocol provides server authentication, data integrity, and privacy on the Web. This security measure helps ensure that no impostors, eavesdroppers, or vandals get your personal information. SSL not only encrypts your personal and financial information transmitted, including credit card information, but also verifies the identity of the server and that the original message arrives safely at its destination.

However, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, RUPES cannot ensure or warrant the security of any information you transmit to us or from our website, and therefore you use our site at your own risk. Once we receive your transmission, we use our best effort to ensure its security on our systems.

How can I correct or change my personal information?

If you would like to review, correct or change any personal information you have provided, or remove your name from our mailing list, please e-mail us at If you have established a "user profile" on a RUPES Web site, you may change the information you provided at anytime by visiting that portion of the website and resubmitting your information.

What about my child's privacy?

This site is intended for use by persons over the age of 13. RUPES does not seek to collect information about children under the age of 13. No information should be submitted to or posted on this website by users under 13 years of age. If a child under the age of 13 submits personal information to this website, we delete the information as soon as we discover it and do not use it for any other purpose. RUPES encourages parents to take an active role in their children's use of the Internet, and to inform them of the potential dangers of providing information about themselves over the Internet.

Additional Information. Questions regarding this policy should be directed to You may also contact us by U.S. mail at:


Legal Department

14320 Longs Peak Court

Longmont, CO 80503